Friday, November 14, 2008

EuroTier draws 130,000 visitors

This has been a busy week in northern Germany, at the international exhibition called EuroTier.


The biennial show appears to have set new records for attendance, with an 11% increase over the previous edition recorded for visitor numbers by day four.

Preliminary data from organizers DLG indicate 130,000 visitors, including 22,000 coming from 80 countries outside Germany.


The number of exhibitors this time also has been the highest yet for a EuroTier, up by 15% to 1,764 direct exhibitors and many more represented on the stands of their trading partners.

For this week, the packed halls have made the showground in Hannover seem like a city within a city. Did busy also mean business? Inevitably, the situation in the world´s financial markets is affecting investments in food production facilities as in all other industries. But EuroTier´s exhibitors and visitors reported numerous examples of places where projects continue or even increase -- sometimes with the help of new government initiatives to support primary production.

Optimism? That would be a little too strong. It is difficult to be entirely optimistic until we see how the financial crisis stabilizes and how animal protein supplies develop next year. On the other hand, we know already that the world market price of feed commodities is far below the peak reached last year, helping to cut costs and restore profitability at farm level. The message from Hannover must be that the producers of poultry and livestock are showing once again just how resilient they can be.

1 comment:

Anonymous said...

Thank you for the realistic and forward thinking outlook.

Best regards,

JM